This is by far one of the best articles I have ever read regarding the Logo and branding process. I am guilty in the past for just doing what the clients wanted, not giving the knowledge and understanding of creating a brand. They just want it “quick” and want it to look the way they want it. I can put my inspiration into it, but not the time to develop the idea. For some reason, people aren’t willing to pay for that. Hopefully in the future, I will avoid those clients, and not just take them on because I’m desperate for the work so I can feed my children.